How Tranzia Expanded to 50+ Currencies in Under 6 Months
The Challenge – Overcoming Payment Complexities
Payment process diagram before adopting Finech.
As a global SaaS licensing platform, Tranzia faced serious friction handling multi-currency payments:
FX Volatility: Frequent currency mismatches led to revenue losses.
Fragmented Systems: Pricing logic, taxation, and reconciliation were managed separately.
Customer Churn: International buyers were frustrated by unpredictable billing outcomes.
Slow Expansion: Currency limitations hindered entry into new markets.
The Solution – How Finech Transformed Their Payments
Payment process diagram after adopting Finech.
Tranzia chose Finlogi to unify global billing and pricing logic:
100+ Currency Support – Delivered real-time, customer-facing pricing in native currencies.
Automated FX Conversion – Removed manual risk calculations for finance teams.
Tax Engine Integration – Matched each invoice to correct local tax rules.
Localization Toolkit – Adapted UI and billing flows for international markets.
The Impact – Driving Growth & Expansion
Payment process diagram after adopting Finech.
Finlogi helped Tranzia transform its financial infrastructure—empowering product and sales teams to scale with confidence across new regions.
Key Results
Entered 20 New Countries
With Tranzia’s new ability to process local currency transactions, it gained the trust of customers in key international markets like India, Indonesia, South Africa, and Poland.Cut Currency Disputes by 80%
By pricing licenses in the end-user’s local currency and displaying guaranteed rates, Tranzia nearly eliminated billing disputes related to unclear or fluctuating charges.Improved Customer Retention by 25%
Reduced billing friction, accurate local pricing, and faster refunds contributed to higher satisfaction and longer-term commitments from global customers.Revenue from International Markets Tripled
Previously untapped markets became core contributors to growth, with international revenue increasing from 18% to over 50% of Tranzia’s total within a year.
